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Writing Semantically non equivalent content for Search Ranking

Writing Semantically non equivalent content for Search Ranking

Importance of unique content has always been crucial for higher search ranking. Webmasters have been using content rewriting for generating content, bring traffic, which is then used for the monetary or other gains. However, rewriting content leads to semantically equivalent content and search engines are getting intelligent at detecting semantically equivalent contents. The search engine then, can choose to rank only the original and the authority content and it can lead to the lower ranking of the semantically equivalent contents and / or duplicate contents.

How to generate Semantically Unique content

1. Write only what You know about

– Do not write about anything that you do not have knowledge about. You should have an in depth knowledge of the subject matter that you wish to write about. For example if you want to write about a place you have never visited, the chances are – the content will not come out uniue. A person living in Austin and who has never visited Boston, can only “rewrite” based upon the content already existing on other websites, which will lead to contents that are semantically equivalent to pre existing content.

2. Research before you write

– If you read just one article and start writing right away, you will generate content that is unlikely going to be unique in semantics and meaning. It will not add value to the readers. Read as many articles as possible until you are armed with enough information that you can use to write something on your own.

3. Write without looking at the content

Once you have gathered all the information, close the websites that you have read about. Close your eyes and meditate about it – analyze it and come up with your own thoughts, words and write them down. Do not look at other websites and content while writing, except possibly for the data that you will be looking for.

4. Use comparisons

If you are writing about something, try to compare it with something similar or other. For example if you are writing about a place A, give your thought about, how it compares with place B. If you are writing about Barak Obama, compare him with Bill Clinton.

5. Analyze data

Another technique that can be used is the analysis of data. Look at the raw data about a product, person, or idea and then write your own analysis of the data. This does not generate 100% semantically unique content but can help in general. Generate Tables, Charts to explain your point. Simple infographics and its explanation takes a little bit of time but adds value it terms of uniqueness as well as usefulness.

6. Read your content and recheck

Once you have finished your writing, think of the search term people will use to search for your content. Now use the search engine and read some of the contents available on similar topics. Check if what you have written is adding value on the top of the contents that are pre existing. If your content does not add any significant value, it is time to research more or choose a different topic.

7. Choose topic judiciously

When you choose a topic, look at the content already available online. Then try to answer the question – “Do you think you have something to write that you will add to the existing pool of information available ?” If not, probably you should choose a different topic.

8. Invite for Quality Comments

Make a provision for the quality and intelligent comments. The only comments that you approve are the ones that are unique and add value.  Spam, copied and monotonic comments degrade the overall strength of  your content.

Two contents A and B are semantically equivalent if the content B does not add any value as far as the information value is concerned. Typically a semantically equivalent content is generated by rewriting an existing content, potentially by using tricks like changing active to passive voice or vice versa, using synonyms, reshuffling words and sentence. In some more advance tricks, paragraph shuffling, content from mulitiple sources etc have been used to generate content.
Form the readers perspective this leads to poor experience as he goes on to read the same or similar content one after the other in the search results. The Search engine frowns upon the practice of the generation of semantically equivalent content. It is also a challenging task for the search engine to detect and weed out the such contents from the search result.

From the webmaster’s perspective it is important that the content on the websites are not only free from copycat duplications but be also free any semantically equivalent content generated by copying “idea” from other sites. With the recent change in the Google Algorithm ( aka Google Panda), the importance of the unique content has gathered more importance. Webmasters are therefore encouraged to write only what is unique, what is not available at other places. By “Unique Content”, we mean not only the arrangement of words but also the the “Inherent Meaning” of the generated contents.

Example of Semantically equivalent content. Take a look at the following two paragraphs.

“Starredreviews analyzes each content for semantic equivalence and publishes only the contents that are unique in terms of meaning and the value it adds. We expect the content based upon research, comparison. Eventually the reader should find value in the content generated and the value should be something not available at other places and sites.”

Now look at the following rewritten paragraph

“Each content is analyzed for semantic equivalence by our site and only the unique content is published. Each content is generated based upon comparison and research. In the end the readers see value that is not available on other websites.”

If you check these two sentences using copyscape or other similar duplicate content checking software it is likely going to pass the test. However, the second paragraph does not not add value and is a copy of the first one in terms of the meaning it generates. Search engines are getting smarter in detecting such rewritten and respun content and can lead to the rejection of their position in search result.

Vikas Shukla, occasionally takes interest in the Search Engine Related topics. The views reflected are his own.

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